'Saksham', an annual high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA) was launched by the Ministry of Petroleum and Natural Gas in New Delhi. 'Saksham' Cycle Day in 200 cities, Cyclothons, Workshops for drivers of commercial vehicles, Nationwide campaign through Radio, TV, Digital Cinemas, Outdoor media etc. will be conducted, with a focus on reaching out to various segments of fuel users.
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