Name of the financial company that launched a unique proposition to pay electricity bill on EMIs.

A unique proposition to pay electricity bill on EMIs launched by Bajaj Finserv through its lending arm Bajaj Finance Ltd. through the campaign of #BijliOnEMI. Customers can avail an Insta Credit loan in their Bajaj Finserv Wallet to pay their electricity bills on EMI. Bajaj Finance Ltd. financed the purchase of over 12 lakh air conditioners across our country in the year 2018. Bajaj Finance Ltd launched this campaign and customers buying air conditioners of Rs 20,000 and above will be eligible for Rs 5000 Instant Credit loan and for the air conditioners above Rs 40,000 will receive Rs 7000 Instant Credit loan to their Wallet.