To boost tea trade,cultural and technical exchanges as well as global promotion of tea,the Asian Tea Alliance (ATA), a union of five tea-growing and consuming countries,was opened in Guizhou,China. The alliance was constituted with Indian Tea Association,Indonesian tea Marketing Association,China tea marketing Association,Sri Lanka Tea Board and tea Association. This Alliance was formed based on the Memorandum of Understanding signed between Indian tea Association and China tea Marketing Association in December 2018 to promote tea consumption in India, China, U.S., Russia, Europe and West Asia.
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