The campaign launched by Wildlife Crime Control Bureau of India and UN Environment India in order to raise awareness on illegal wildlife trade ahead of international day of biological diversity is;

A campaign "Not all animals migrate by choice" was launched by Wildlife Crime Control Bureau of India and UN Environment India in order to raise awareness on illegal wildlife trade ahead of the International Day of Biological Diversity which is observed on May 22. The campaign is aimed at creating awareness among the general public for the protection and conservation of wildlife, prevention of smuggling and reduction in demand for wildlife products. It complements worldwide action on illegal trade in wildlife through UN Environment's global campaign, Wild for Life. It is to be displayed at major airports across the country.