Name the insurance company which has launched a unique proprietary tool named 'My Protection Quotient' (MyPQ) to ensure financial protection in the country.

Max Life Insurance Company launched a unique proprietary tool named 'My Protection Quotient' (MyPQ) to ensure financial protection in the country. Max Life Insurance Company is one of the fastest growing life insurance companies in India. It is a smart tool designed for individuals to provide financial protection and to promote awareness and importance of term plans in protecting the financial future of families. It helps the consumers to measure their preparedness for their life stage goals and gives protection against unplanned eventualities of life. The final output will be a quotient reflected on a scale of 100. Score from 0-25 indicates extremely poor financial protection, 25-50 reflects a poor score, 50-75 a moderate and 75-100 indicates a reasonable quotient. It had earlier launched 'India Protection Quotient' survey in association with Kantar IMRB to understand where India stands with regards to life and term insurance ownership.