Amazon clinched the world's most valuable brand in cloud computing, consumer tech and movie production. It is founded by the world's richest man Jeff Bezos. According to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings, Amazon online retailer set its brand value quintuple in the past five years to reach $315.5billion. It is undertaken annually by advertising holding company WPP. The detailed study of Brand Z reveals firms financial data and draws on an extensive consumer survey to reach its conclusions.
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