Which entity has launched the initiative to support weavers, artisans, and makers of handicrafts through its platform?

Anurag Thakur, Minister of State, Finance and Corporate Affairs and Kalyan Krishnamurthy, Chief Executive Officer (CEO) of Flipkart Group launched 'Samarth', an initiative of Flipkart, to support weavers, artisans, and makers of handicrafts to its platform. It will help the community to on-board and sell the goods on the internet.Flipkart has tied up with 5 Non-Governmental Organizations (NGOs) to help the artisans use the online marketplace to sell the products.